You left the record industry and shifted gears, working for Alesis for a couple of years. How did that come about?
After a lengthy stay with Atlantic, we agreed to disagree and I set out on my own doing management for a couple of years. I learned a simple mathematical equation, that 20% of nothing is nothing, and was forced to reconsider job opportunities. A very dear friend of mine for many years, Russell Palmer had made the transition from the record business to heading up this burgeoning equipment company (Alesis) that virtually every musician knows about. He offered me a job selling the product line into Canada. Ten months later I was moved to Los Angeles to head up the company’s promotional efforts. Promoting the ADAT was no different than promoting a hit record. I was not a gear head, but I sure learned a lot while I was there. Two years into it, I received a call from Doug Morris to come “home.” I went to work at Universal as it was being formed.
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