In today’s day and age, our entire lives are set up on the smartphone. Especially for workaholics, being glued to their phones is not an unfamiliar scenario.
To that effect, it does not come as a surprise that more and more people are using technology to fulfill their work needs.
As cloud computing technology is getting advanced, it is becoming much more comfortable for employees to use their mobile devices for their work.
Since digital transformation is penetrating our workspaces, more and more people are preferring to get their job done while also keeping their peace of mind.
Most of our work is now based online, a lot of employees want certain flexibility, preferably away from the conventional office set-up.
It is another common reason for the rise of technology into workspaces. However, employers are still varied in investing in enterprise mobility solutions for their employees.
The first and foremost criteria to consider before making any technology investment is the kind of returns it promises.
To understand the adoption of enterprise mobility solutions, let’s elaborate about the ROI aspect of this technology.
Understanding ROI
The first step to understanding what we are measuring is to analyze the unit of measure we are using. ROI stands for Rate of Interest. Rate of Interest gets evaluated by the following formula- (Net Profit/Cost of Investment)*100.
It is easily the most basic definition of the rate of investment. Now, when it comes to mobility enterprise solutions, you need to understand how this definition would fit your requirement.
For this, you need first to figure out your enterprise mobile apps so that the enterprise mobility ROI can be determined.
The challenge here for Mobile Application Development Company is that even though the definition of ROI sounds very simple, it is not as straightforward as simple calculations.
For instance, you have a direct method for evaluating the cost of goods sold in your merchandize category; however, the return of investment calculation for a mobile enterprise solution is a little more complicated. Even so, do not be dissuaded.
There are various approaches which you can adopt for getting an insight into how valuable your mobility investment is. Here are specific strategies you can try out:
Specific Strategies For Mobility Investment
Customer Satisfaction
The very first measuring criteria for any business enterprise is the kind of customer satisfaction it provides. It is quite a conventional practice for any business.
Ultimately, your sales are driven by how your customers welcome it. In a nutshell, the way your customers feel about the service and product you offer is a reflection of how well your employees are performing.
When you invest in mobility solutions, set up a system to trace customer satisfaction. Depending on the nature of your product or service, these criteria will differ.
But, having it set in place will help you understand how much of a difference using mobility solutions has made to the overall performance of your employees.
Income Against Expenditure
Once you understand the different components which are required for your enterprise strategy to work, the path ahead will become much brighter.
Firstly, you would be able to measure the financial benefits that your Enterprise Mobility Solutions are bringing in.
You can then make a better comparison of how these economic benefits stand as compared to the quantitative expenses.
These expenses refer to the expenditures you made while adopting mobility solutions for your enterprise.
You can also include additional factors such as cost-effectiveness in your enterprise post, adopting mobility solutions.
Even marketing time is an essential criterion to consider to properly understand the return of investment in choosing enterprise mobility solutions.
Rate Of Implementation
Rate of implementation is another approach you can utilize for measuring the return of investment on enterprise mobility solutions.
You can do this by noting down how much of traction these methods have garnered. You can call for team meetings and figure out how your employees are adopting these measures.
You can also ask your employees about what changes can be made to these solutions to increase usability. It will help in ensuring that you get a clear idea about the effectiveness of the strategy that you have implemented.
Another way to measure ROI through this solution is also by noting the adoption rate. If your employees are getting acquainted with the system fast, then even that is a good sign that your strategy is working after all.
Usage Data
Usage data will also help you analyze the ROI of your mobility solutions. It consists of data that you gather from mobility solutions. The data you capture from mobility solutions can get used in various ways to understand the ROI.
Right from user-friendliness, to effectiveness of time-saving that is associated with it, and you can also analyze the average time it takes for completing your tasks.
Productivity
Any employer across the world is finding ways to gather more and more productivity in their employees.
Even when it comes to the return of investment in mobility solutions, productivity is perhaps one of the best ways to measure it.
For example, you can compare the amount of time your employees are taking to perform a task as compared to the time taken earlier.
When the time taken by your employees start to get decreased for the same tasks as earlier, then it is a good sign that you do have a good return of investment on the solutions you have adopted for your enterprise mobility strategy.
Even though this may be a lot harder to quantify, but even so, it is a good measure to consider for evaluating the return on investment.
As established, mobility comes with a vast number of benefits for your enterprise. Apart from attaining better communication between employees, it is a great way to navigate products and most importantly- services as well.
With enterprise mobility solutions, a lot of separate elements can come together in the infrastructure and help in enhancing the operational structure of your organization.
It only works by giving your customers better service or products but also keeps your employees happy and lesser stressed. Mobility also comes with a lot of flexibility, increasing employee satisfaction quite a bit.
All of these factors put together with help in increasing the cost-effectiveness for your venture. Hence, Enterprise Mobile App can be quite beneficial for you. More and more companies across the globe recognize this importance.
While the advantages are known theoretically, the real challenge arises when an enterprise needs to measure the impact of adopting these mobility solutions.
However, it is crucial to understand that measuring ROI also has stages. Here is understanding how you can use measures the ROI through different phases:
Different Stages of Measuring ROI on Enterprise Mobility Solutions
Now, we need to understand the process you can follow to help understand the ROI on the solutions you adopt. It is mainly a process that involves three steps:
Stage 1
The first stage comprises of you knowing how much it costed you to make a particular investment.
You can get this idea by going back to the costs that you spent in different stages of mobile app development documentation.
It is ideal for keeping all the invoices so that you can keep it in your record while measuring the ROI.
Stage 2
Stage 2 would entail measuring the output of the enterprise app. It means all that the app was able to deliver in terms of quality, productivity, satisfaction, etc.
However, to do this, you would need to take specific key performance indicators to evaluate the same:
- The response time of field technicians
- The amount of paperwork required
- Cost of production that goes in adopting the solutions
- The dip or the rise in your sales number
Stage 3
The third and last stage of measuring the ROI on mobile enterprise apps is by considering all the aspects as mentioned above and them measuring the ROI.
For doing this, you would need first to weigh the outcome of the app against the investments made.
Following this three-stage approach will help you in measuring the return of investment on your enterprise mobility solutions.
It will not only help in bettering your business but also help partnered enterprise mobile app developer to analyze the right strategy for increasing the return of investment.
While we have understood different measures to increase the return of investment on your mobility strategies, here are specific measures you can adopt for bettering the ROI for the same:
Strategies for Enhancing the ROI of Your Enterprise Mobility Solutions
Ultimately, it all comes down to one thing. You need to keep your employees interested in the application. You can adopt the following measures to achieve that:
1. Continuous Iteration Is Required
To keep increasing the rate of investment on your application, you need to keep reiterating it. Even while developing, you need to consider the costs of potential iteration.
You can monitor the different features that are keeping the employees interacted and take their feedback on it regularly.
Additionally, keep a plan for addressing the issues your employees are facing so that there is a proper retention rate.
2. Increase Participation from Employees as Much as Possible
The biggest hindrance in ROI for an enterprise mobility solution is the lack of interest from the employee’s side.
Ultimately, it is a solution being provided for employees so they can enhance their performance.
It is widespread for employees to turn a blind eye towards innovations if it does not directly concern their work performance.
To achieve this, you can encourage healthy competition. You can set a match between teams through measures like which domain uses the app more.
It will help in gamifying the entire experience on a fundamental level, ensuring that your employees remain interested.
3. Work on the UI and the UX of the App
This technologically advanced generation always talks about the user interface and how easy it is to navigate through the features of an app.
Taking the advice of your employees for the same can increase the appeal of the app to them.
The UI and the UX need to get curated in such a manner that it encourages the users to easily navigate from one feature to another without too much of a hassle.
The moment the UI stops being comfortable, the faster your rate of disinterest amongst employees will be.
Additionally, the design of the enterprise app should remain intuitive enough to ensure that the users know where to go next.
They should know what screen is available next to and what is the goal to complete on the screen you have provided.
4. Make App Segments That Are Specific to Different Domains
We are sure that if you are opting for Power Of Enterprise Mobility solutions, then your company has a lot of domains and teams working under the same roof.
One of the biggest mistakes that you can do to hurt your ROI is thinking that the same app can cater to all.
Having the same set of features designed for all teams will negate your purpose of increasing employee productivity with the help of enterprise mobility solutions.
It is also one of the biggest complaints by the employees who are on their path to adopting different mobility solutions.
You can combat this issue by having multiple screens within the same app. Each filter can be designed for a different domain, ensuring that there is no lack of interest by the team.
This way, the employees will also know what to navigate and where for having their work done without wasting too much time.
Lastly, you can also try to include factors like- bug reporting, social media connect, meeting room booking in your features set for better interaction.
All of these measures would ensure that the ROI on your mobility solution is close to the range you expected and is working for you.
Conclusion
Here, we have tried to provide you with an in-depth guide on measuring the ROI of Enterprise Mobility Solutions which will seal the deal for you.
If you still have any questions or suggestions related to this blog, then feel free to ask them in our comment section. Thank You.!