Can a Scent Expand Branding Strategies?
There are a great many ways you can devise a marketing and advertising strategy. Some may look towards one of the more unique branding strategies available. This would refer to the concept of branding an actual fragrance. In some instances, this could lead to the item being promoted become wildly successful in the marketplace. It is not uncommon that certain types of products can be effectively marketed through machine scent ventures. For example, someone that was selling scented candles may find that the best way to promote such candles would be providing people with an insight into the actual scent. What are the ways this can be achieved? You could use a scent machine to produce scent samples on paper. Some may even be very creative and have the brand fragrance printed on a postcard. This could prove to be another excellent marketing plan in the form of a mass mailing. Doing this may seem like a great approach to branding strategies. There are, of course, other ways in which you can
