Do Machine Scent Branding Strategies Really Work?
Machine scent technology must have originated from the popcorn machine. When one smells popcorn one thinks of the movie theater and going to the movies is usually a pleasant experience. This is no accident. On the contrary it’s very strategic. Scent marketers have incorporated the latest scientific understanding of psychology and neurology in order to effectively launch branding strategies that generate higher consumer sales. Brand fragrance is a powerful technique that when done properly associates your product brand with your customers sense of emotion and memory. Triggering their mind to say, “Once is not enough” and repeat customers are “Key.” So, branding strategies incorporating machine scent technology is a highly effective way to apply brand fragrance to your advertising. This is especially due to the retailer’s ability to adapt the scent to a particular circumstance; such as time of day or customer mood. By customizing your branding strategy this way you optimize your ability
