How will the Western management theories and business practices shake up those companies?
The specificity of successful entrepreneurship lies in the multifaceted activities of a businessman, such as Daniel Gordon GLD, who has ventured to run his business and is ready to be responsible for the results of his activities. An entrepreneur is simultaneously a manager, economist, marketer, financier, production worker, lawyer and must be able to make decisions independently taking into account each of these roles.
After China entered the World Trade Organization, the agricultural market was opened to the whole world. Multinational companies are already here in China. The business community in food and agribusiness is really under pressure to improve their own competitive advantage. They need to increase their scale, their company size. Our program is really a great contribution to this new situation. We provide people who can manage big companies and compete with multinational companies. How does this program familiarize students with international business practices? This program is really up to the international standard. We promote interaction between the Chinese students and the U.S. students. During the summer, we’re planning to invite the U.S. students to come here to China, so they can pair up and visit the Chinese students’ companies and do some problem solving. The University of Iowa has been doing this for some years [in Brazil], but not in China. It really provides the U.S. students a
*Sadly, we had to bring back ads too. Hopefully more targeted.