Like many popular books, and national programs, is Consultative Brokerage just a selling strategy?
Consultative Brokerage is much more than a selling strategy. It is a methodology that creates a platform inside our client firms. This platform becomes the culture and the basis for new business and revenue retention. The success is based upon utilizing the specific resources of each brokerage organization. By working from the Consultative Brokerage model, these firms are able to build a sustainable differentiation that can be replicated throughout their organization. The result is an organic growth in larger account production.
