Since when has YouGovPolimetrix focused on consumer research?
YouGovPolimetrix is well known for its political and social polling, published often in the media, especially in The Economist. We are also working with CBS News throughout the 2008 presidential election. YouGovPolimetrix has conducted market research ever since it was founded in 2004, and market research is expected to make up the majority of its revenue in 2008 and beyond.