What Are the Different Types of Email Marketing Service?
Business owners can choose the email marketing service that is right for them. Options include email marketing software, web-based tools, and opt-in advertising list purchases. Sellers can also hire an email marketing company to do all of the work from start to finish. This includes creating an opt-in list, writing and designing the email, email delivery, and response tracking. Regardless of the method used, business owners need to ensure that their marketing emails follow the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act guidelines. Many people choose to build their own opt-in email marketing lists. Usually, companies use a double opt-in system. In one, after a person subscribes to the email list, a confirmation email is sent to the user’s email address. This email contains a link that the recipient can click to activate the subscription. This helps ensure that company emails are not considered to be unsolicited bulk emails, or spam.
