What are the imperatives for implementing the brand strategy?
To ensure that we continue to exemplify the brand and live it to the fullest, we need to consider a number of factors: • Understand the implications for how we “live” and communicate the brand • Focus on, and better understand, our target markets • Reflect the brand and positioning in all of our communications, marketing and outreach, making ingenuity inherent in these efforts • Understand that there is a big job ahead to deploy the new brand into the world: • It happens over time • It requires staging • It demands consistency and tenacity • Embrace and celebrate ingenuity across the university
