What are the Industry trends / potential threats?
One of the biggest fallout of our success in the software industry has been the creation of another huge opportunity i.e. IT enabled services. Though somewhat unheralded, the emergence of this industry is only logical. Our success in software export was based on simple value proposition, “World class services at a less than world-class price”. Clearly, this value proposition applies beyond software, to a variety of back office functions such as medical transcription, call centres, legal databases and insurance claims processing. The same competitive pressures that are leading companies to outsource software development are in operation here. Perhaps even more so as many of these functions, is even lesser core to the company. This market is estimated to be over a whopping-trillion dollar in the next few years. The good news is that in these areas, manpower is far more abundant than software. And this manpower is available not just in the metros. Most of the infrastructure bottlenecks, t
