What are the steps to starting a research project?
The first step is to define the problem (or problems) as specifically as possible. The next step is to decide whether you could obtain at least some of the answers you need without the help of a marketing research firm. You probably have more at your fingertips than you realize. Internal resources such as sales force feedback, financial analyses, and product sales reports are invaluable resources. Plus, the Internet can provide you a tremendous amount of information. Once you’ve defined your problem and gathered as much information as possible on your own, you should contact a marketing research firm. The firm will then be able to determine what’s the best methodology to suit your organization’s needs. A written proposal describing what is recommended, along with a cost estimate, will be provided to you.
