What is on-going Search Engine Optimisation (SEO)?
Search Engine Optimisation is constantly changing even when it isn’t evolving. This is becasue there are multiple algorythms that are used to calculate a websites position in a search engines page rankings, and varying degrees of importance are placed on these different algorythms at different times. Surely then this actually makes it harder to know what the search engines are using to calculate your websites page rank. Exactly. This is done to ensure that crafty SEOs or ‘black hat’ SEOs do not achieve sustainable success by using their own spiders to work out which algorythms are being used when their site is crawled by a search engine bot, and adapting the website accordingly to gain unfair advantage in the search engines rankings over competitors. However, there are also constant and far more obvious changes in SEO practices that require constant fine tuning to keep your website ahead of the pack. Forces outside of the usual SEO variations also require constant attention, such as ke
