What is the difference between a click and an impression?
A click is recorded when a visitor to your site clicks on the Nurses Station banner or link and continues to the Nurses Station site. An impression is recorded every time the Nurses Station banner is loaded and viewable to the visitor of your site. You can view both the impressions and clicks for your account by logging into http://www.nursesdirect.com/affiliates. Nurses Station compensates you for completed sales, not for clicks or impressions.
