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What is the difference between an impression and a click through?

April 26, 2017Click difference Impression

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What is the difference between an impression and a click through?

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An impression is when a banner or text link is shown on your website to a visitor. The number of impressions generated by your website is tracked and is displayed on the Affiliate Summary page after you log in. A click through is when a visitor clicks on a banner or text ad and visits the SwagVault.com website. This number is also tracked and displayed on the Affiliate Summary page.