What is the role of communication/public relations in river management?
It is central to creating an image (of the river, of the management agency, of you) – The principles of social marketing and how they fit with river management. (Dr. Bill McLaughlin – Presentation & Interactive Discussion). On your river what kinds of actions by you and your agency create favorable and unfavorable impressions? (Brainstorming exercise) So just what are the available channels for communicating with river corridor visitors and when do visitors access them? (Dr. Nick Sanyal & Chet Crowser – PowerPoint followed by questions and answers). Role playing for face-to-face river manages visitor interactions followed by a critique and the theories behind them. (Dr. Troy Hall will provide insights on how to think about these common visitor management situations and how theory and research can give us guidance on what to do to increase the likelihood of successful interactions). Branding yourself or making yourself identifiable as a manager – cap, shirt, uniform, name tag, introduct
