What is the strategy to have a successful station format and positioning of the radio channel?
A key thing about radio is that it is an emotional medium. Radio is company, a complement for life, and so the key thing to be successful in radio, firstly you research in an audience. Know exactly whom you are talking too. What makes them tick. What their interests are. What kind of tone of voice you need to adapt and from there devising a radio format and delivering consistently. So that your audience knows exactly where to find the things that you are offering and you are rendering the whole thing up in a consistent tone of voice which becomes part of your brand identity. People around the world say what they love most about their favourite radio stations are personalities, the music, and the local information that helps get them through the day.
