Why did Radio One shift its position from being a niche to a mass station?
We were the single station providing only English music. It allowed Radio Mid-Day (later renamed Radio One) to be the niche and differentiated station in the market. But we were catering to only a segment of the listeners and were operating only in Mumbai. When we acquired license for seven stations, we thought why not go for the mass station positioning so that we can cater to the needs of all the people.
