Is there any new strategy for selling airtime for day parts?
As the revamp process is still on, we are concentrating on building on prime time. Our prime, unlike the rest of the channels, begins at 8:30 pm and ends at 10 pm. So, we actually have only one and a half hours of fresh programming. From 13 November onwards with Mohalla Mohabbat Walla, we will have two hours of fresh programming. With Fame X launch the prime time band will be extended to two and a half hours. On Fridays, we depend on reruns. The GECs closest to Sab like Star One and Sahara One have at least five hours of fresh programming on prime time, while our prime time is shorter. With just one and a half hour of programming, we are faring well and hopefully will pick up further with new shows coming on air soon. From the advertising point of view, Sab’s entire advertiser base has changed with an entirely new set of advertisers who have come on board in the last eight months. Earlier the advertisers who were not keen on being on Sab because of the previous brand identity and other